Focus groups can help you gain insight on how to solve your toughest HR challenges. They go beyond the data collected from the Confidential Employee Surveys. They provide a real human element not attainable from survey data collection. This is because focus groups consist of employees as well as customers who come together to share common concerns, successes stories and ideas for solutions. The Advantage Group will help you make sure the right people are invited to participate in your focus groups.
There are several factors to consider in order for these groups to be successful, such as planning, moderating and staying objective. The Advantage Group has been helping companies set up focus groups for decades and they can help your organization get the most out of yours, too.